Instagram/ Social Media Marketing

7 Tips to Grow Your Instagram Followers and Engagement

Jul 20, 2017

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With over 800 million monthly active users, Instagram is not a platform to take lightly. Yes, there was a time when Instagram was said to be a platform for teenagers and young adults but now almost half of Instagram users are business marketers. They recognize that it’s a platform that offers more engagement than other conventional social media platforms while also the one of the best ad plans as well.

The things is that while Instagram does offer 10x more engagement than Facebook, it can only be possible if you have a lot of people following you on Instagram. The number of followers does matter and not just because it looks good to have thousands of followers under your account name. The more followers you have, the more chance you have of getting more engagement on Instagram.

But, how to get more Instagram followers?

Without further ado, here are the best tips that have proven time and time again to gain more followers on Instagram:

1- Instagram Should Not Be Your Primary Marketing Platform:

If you are looking to build a solid brand presence on Instagram, you have likely already established yourself as a brand on some other platform like Facebook or Twitter. If not, it is strongly recommended that you do that first. The best suggestion for a primary social media marketing platform would be Facebook because it has the largest user base of over 2.5 billion monthly active users and its versatility.

Okay, so now you have a good follower base on some other primary platform like Facebook or Twitter. You can now direct your followers from there to your Instagram account. This is the best way to establish your brand on Instagram at first. Then you can move on to other ways to gain more followers.

2- Instagram Ad Plans:

Your next step should be to invest a little money in Instagram marketing. You should look at different Instagram ad plans and then decide which one works for you the best. Instagram ads are really powerful and one of the main reasons for that is its targeting filters. Instagram offers the same targeting filters as its parent social media platform, Facebook.

Because you can reach your specific audience which is more likely to engage with your ads as compared to Facebook, you have a very good chance of getting a lot of followers. In fact, Instagram ads are an efficient way to get more followers for your account. Keep the ads fresh and unique which will persuade people to click through to your profile and follow you.

3- Follow a Theme:

If you are a brand, you definitely have a niche that it falls under. What you need to focus on is the theme of that niche. You should create your photos and videos keeping that theme in your mind. The reason behind that is very logical. When your followers will click on your recent posts or your profile, they will not see separate photos. They will see all of your photos in a grid and that grid should be a story in itself.

The way you can achieve that is by focusing on a theme and for extra measure, choose the same two or three editing filters in all your photos to maintain a good and consistent color palate that becomes your signature. This will make your profile look more professional as well as enticing to your potential followers.

4- Relatable Quotes:

Yes, it’s a cliché but, it’s cliché for a reason. Quotes have the potential to connect with people on a deeply emotional level and that’s a very good thing for any brand. You need to scour the web for quotes that might relate to your target audience and potential followers.

If people see posts that relate to them, they will follow your profile because they will expect to find more relatable posts in the future. At the end of the day, all people want is a little bit of relatability.

5- Engaging and Fresh Videos:

Instagram allows up to a minute long videos and that bodes well for the brand marketing. This is the era of visual marketing and videos are a huge part of that. You can create unique videos of your products and services or even of your brand’s behind the scenes. You can also upload videos of your happy customers and their experiences. Another good idea would be the tutorial videos that relate to your brand’s niche in some way or another.

Whatever kind of video you choose to upload should be of high quality, edited well and most of all: engaging and interesting.

6- Instagram Stories:

Even if it’s a feature that’s been copied from Snapchat, Instagram Stories are still a success and no one can deny that. In fact, it’s becoming the must-do of Instagram brand marketing very quickly.

The way you can use Instagram stories to gain more followers is by offering time-sensitive discounts. You can encourage people to follow your brand to get more discounts and offers. But don’t just offer them in theory. You need to keep your promise otherwise you will lose your followers eventually.

7- Tag the Influencers in Your Niche:

This is another good way of gaining more followers. You can tag influencers in your posts and it’s not because you will gain their attention. It is a good side bonus but the main reason for this is Instagram’s algorithm. If you tag your influencers, you are likely to feature in the news feeds of those influencers’ followers because of similar interests.

If your posts are good and you have a good content strategy going on, those followers will likely follow your brand as well.

 

 

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