Social Media Marketing

How to Build a Social Media Strategy from Scratch

Jul 23, 2017


Almost all of the businesses in this digital age have turned to social media for their brand marketing. And why not? Social media has become the most powerful mode of marketing and advertising. But while it’s old news for those brands and they are making progress in their niches, the new brands have to start at the beginning. They have no idea how to plan their social media marketing strategies and are afraid of taking the plunge.

All they need is a guideline which will take them step by step of creating their first social media marketing strategy. If you are reading this, you are probably one of those brands that are new to social media marketing or your previous strategies have been failing and you are thinking of starting from scratch once again. But no matter what you story, here are simple steps to help you create a great social media marketing strategy from scratch.

1- Set Goals and Objectives:

The first step of creating any marketing strategy is set some goals in place before progressing further. That’s because you can’t choose a way unless you know the destination. These goals and objectives will help you figure out where your marketing campaign is going and what is its pace. Is it moving forwards or still?

S.M.A.R.T. method is the perfect way to set these goals and objectives. You need to set your goals and milestones that are specific, measurable, attainable, relevant, and time-bonded or in short, S.M.A.R.T.

A good example of such a goal would be: ‘By the next month, my brand will have attained x more followers’ or ‘Each of our social media post will get at least x likes or comments’.

2- Choose Your Social Media Network(s):

Most of the new social media marketers think that they need to be on all the social media networks available and it will help their brand progress faster. Well, that’s the biggest mistake any new social media marketer can make. You do not need all the social media platforms. In fact, you only need one or maybe two platforms when you are just starting out. Choosing those networks should be based on these three criteria:

1. You Audience: Who does you brand cater to? Are your products designed for teens, young adults, adults, middle-aged or older audiences? Each of the social media platform has different demographic of users. If you know your brand perfectly, you must know which demographic of people you should market your products to. Then you can look at different options and choose the best social media platform for your business.

2. Your Time: You’ve chosen one platform and that should be your primary social media platform. But if you think that you have the time and resources to manage one more social media profile then by all means, go for a secondary platform. For example, if you chose Facebook as you primary social media channel, you could choose Instagram, Twitter, or even Snapchat for your secondary social media platform.

3. Resources: Okay, this one is a downer but it must be addressed as well. So, you think Instagram, Snapchat or YouTube might be the best option for your brand. But all of these platforms require a certain quality, uniqueness, creativity and resources that may not be in your hands yet. So, think carefully what kind of platform you are choosing and whether or not you have the resources and creativity to run it smoothly.

3- Completely Fill Out Your Profiles:

This one you need to be extra careful about. You need to make your profile look appealing and your business should shine through clearly from it.

Fill out each and every form field with the accurate information. Choose your profile photo wisely because when your profile will show on mobile devices, your photo would be much smaller. Try to use a big logo instead of logo with text so that your profile photo looks better on the mobile devices as well. Choose a good cover photo as well because it will set the theme for your profile. Also, the username or handle must be reflective of your brand. Choose one that is catchy and memorable so people can remember it more easily.

Make sure that your bio is perfect. If you don’t really excel in your writing skills, hire a professional to write a bio for you. The reason why it’s so important is that it give people a sense of your business and why they should follow your brand.

4- Posting Schedule:

Once you have done everything mentioned above, you need to figure out a posting schedule. It’s very important that you tell or show people when they can expect more posts from you. How many posts would you be able to create per week? Around what time frame will you post them? People on social media expect brands and celebrities to deliver on their deadlines and if they fail to post on their schedule, people tend to forget about them. Why? That’s because people are following so many channels and profiles on social media that if one stops posting, it often goes unnoticed.

Another reason that you should post frequently is when you post more, the algorithms of the search engine of these platforms notices you and favors your posts by putting them in your followers’ newsfeed more often.

5- Analytics:

As you go forward with your marketing campaign, you need to use all the analytic tools at your disposal to get an understanding of whether your brand is progressing or not. You can figure out what kind of posts are not working for your brand and you can change it up a bit. You can also see which posts have performed greatly so that you can create your future posts more like them. Whatever you do, do not forget to analyze your statistical progress regularly because if you don’t do this, you will be shooting arrows in the dark.

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