It’s globally known that for a brand to grow to its maximum potential in this digital age, a good social media presence is an absolute must. Social media acts as a bridge between customers and brands which makes the brand better because it’s easier to know what the customers want in your products or if they want some changes.
But the trouble is that it’s not that easy to grow a noticeable social media presence, at the very least, not without some financial investment. Sure, you could gain a couple hundred or even a thousand followers (if you’re lucky) through free and organic strategies. But, that’s nowhere near enough to make your brand successful on social media.
What does make a difference is social media ads. Yes, you may be annoyed by ads on your news feed, but that’s just because you are not the ideal target audience for that ad. You must have come across ads that just make you want to click to see what’s on offer at least once in your social media using experience. That’s how good an ad should be and if done right, it can take your business to the next level.
So, without further ado, here are a few tips on how to run a successful social media advertisement campaign if you want to have good results.
Question That You Should Answer First:
There are a few questions that you need to have an answer for before you move on to creating your advertisement campaign.
- What are your goals?
- What do you see yourself achieving from this campaign if it goes as planned?
- What is your ideal target audience (be really specific)?
- What’s your budget?
- What kind of content does your brand have?
The first and second questions are really important because if you don’t know what you desire to get from the ad campaign, you will get nowhere. You need to choose whether you want exposure, website traffic or followers etc. so that you can actually select a campaign that will be good for you.
Targeting the right users is essential because you don’t want to target people who will just get annoyed with your ads because they are not really interested in it. You need to think really hard about your brand and what kind of people it caters to so that you can know which social media network (Facebook, Instagram, Twitter etc.) to use and then utilize the ad filters that the social media platform provides.
While you are deciding the above factors, you need to evaluate your budget as well. How much are you willing to spend on social media ads? Keep in mind that it can be a really good investment for your brand if you play your cards right.
The type of content that your brand produces is also really important in deciding which platform you are going to need in your ad campaign.
Gather Organic Data First:
If you are going to invest in social media ads, a good chance is that you already have a following on the social media platform that you are going to use.
You need to post different kind of posts out there so that you know what works best for your followers and which kind of content derives the most engagement and interest. You can go all out and test as many posts as you want because it won’t cost you a thing. If you do this before starting an ad campaign, you will save money because you will already know which kind of content to advertise and you will not have to do as many A/B tests as you would have to otherwise.
This is a point that can’t be stressed enough. You need to have a very specific target audience in mind because if you target general people, you will end up wasting your money.
There are a bunch of targeting filters available on each social media ad platform. The best platforms for ad campaigns from the targeting filters aspect are Facebook and Instagram. The level of specificity that you get from those ad filters is like no other. Given that Facebook is also used by over 25% of the world population, it’s a safe bet that you will find the people you are looking for to get more leads for your brand.
Another small but very important tip is to launch a small test ad first because you have a carefully constructed budget that you don’t want to waste on useless ads. Initial small ad tests will ensure that you are on the right track so that you can then launch a full campaign that has better chances of becoming successful.
Keep It Mobile First:
Most of the people who use social media these days are using mobile devices and you need to keep that in mind when creating your ads. You need to understand that people are on the go most of the time and you have a very limited time frame of getting their attention.
So, your ad should be a mixture of catchy text, photos or videos so that people are inclined to see what you are saying. Also, don’t forget to add in a good call-to-action. This CTA should be the action you want your audience to perform whether it is to like, comment, share, visit your website, buy your product or follow your social media profile. Your ad should be persuasive enough that people rush to do what you ask them so that you ad campaign is successful.